Luis Zuñiga is originally from Zihuatanejo Gro, and started as a DJ at the age of 12 in1982 at the disco Paradise. He took his talent to other local discos - Disco Beach and Marineros in Zihuatanejo; Esfera Disco, Davinci Joy Disco, Christine, Carlos and Charlies in Ixtapa. New horizons opened in the 90s and he was invited to play at various discos in Puerto Vallarta, Cancun, Acapulco, Mexico City and in the United States.

In 2000, he decided to come home to Zihuatanejo and start his own company as a DJ – Producer establishing "AudioConcepto".